Apple’s Beats model has unveiled one other limited-edition model of its Solo 4 headphones. This time round, Beats is teaming up with New York designer Sandy Liang for a “playful, nostalgic aesthetic alongside Beats’ fine quality look and sound.”
In a press launch, Beats says:
Leaning into Sandy’s youthful private model, they’re emblazoned along with her personal hand-drawn pink ribbon design throughout the scarf with matching pink “b” logos, all on a flashy metallic-silver backdrop. The customized packaging features a pink 3D-sculpted ribbon, additionally based mostly on Sandy Liang’s hand-drawn designs, and silver metallic inked logos. These ultra-light headphones ship unimaginable sound and as much as 50 hours of battery life, making them excellent for bouncing round in model throughout the town and past.
On the collaboration with Beats, Sandy Liang stated:
“I’ve all the time been drawn to the best way nostalgia and modernity can coexist, and dealing with Beats felt like the proper technique to deliver that to life. They’re such a cultural icon, I needed this collaboration to really feel private—one thing that blends perform with a way of playfulness and persona. I needed it to really feel like extra than simply headphones, however an adjunct that brings pleasure.”
Once I reviewed the Beats Solo 4, I praised them as a well-executed revamp of a best-selling product:
Beats Solo 4 is a considerably higher product on the identical value. It’s onerous to knock them with that context in thoughts.
The Beats Solo 4 are a welcome addition to the Beats and Apple household of headphones. Whereas there’s extra I want Beats would’ve modified, the enhancements they did make have been much-needed. I additionally actually don’t wish to overlook simply how key it’s that the value remained unchanged at $199.99.
The brand new restricted version Beats Solo 4 can be found to order right this moment for $199.99. You’ll find them on Apple’s web site, on the Sandy Liang flagship retailer in New York Metropolis, and on the Apple SoHo retailer starting March sixth.
In case you aren’t too hooked up to the restricted version design, you possibly can save $80 on the Beats Solo 4 on Amazon.
Full press launch
Beats Places a Bow On It
Beats Companions with New York designer Sandy Liang for Restricted-Version Beats Solo 4 Headphones
Beats joins forces with acclaimed designer Sandy Liang to deliver her signature, whimsical model to the Beats Solo 4. Accessible to buy beginning right this moment at apple.com, these restricted version headphones will characteristic Sandy’s playful, nostalgic aesthetic alongside Beats’ fine quality look and sound.
Leaning into Sandy’s youthful private model, they’re emblazoned along with her personal hand-drawn pink ribbon design throughout the scarf with matching pink “b” logos, all on a flashy metallic-silver backdrop. The customized packaging features a pink 3D-sculpted ribbon, additionally based mostly on Sandy Liang’s hand-drawn designs, and silver metallic inked logos. These ultra-light headphones ship unimaginable sound and as much as 50 hours of battery life, making them excellent for bouncing round in model throughout the town and past.
“I’ve all the time been drawn to the best way nostalgia and modernity can coexist, and dealing with Beats felt like the proper technique to deliver that to life. They’re such a cultural icon, I needed this collaboration to really feel private—one thing that blends perform with a way of playfulness and persona. I needed it to really feel like extra than simply headphones, however an adjunct that brings pleasure,” shared Sandy Liang.
To launch the marketing campaign, Beats and Sandy Liang partnered with photographer Pia Riverola and mannequin, Amelia Grey to seize the melancholic and moody marketing campaign. The narrative tells a narrative of a heroine who discover solace in her resort room amidst a chaotic metropolis. Checkout the marketing campaign HERE.
In celebration of the collaboration and marketing campaign launch, Sandy will sit down with Jeannie Sui Wonders at Apple SoHo on March sixth at 6:30pm EST. The dialog is a part of Apple’s At the moment at Apple programming and might be A Dialog on Music + Trend. Contributors can register now for the At the moment at Apple session at apple.co/sandy-liang.
At the moment at Apple provides free and academic programming in Apple Retailer places world wide to encourage clients to go additional with their passions and the merchandise they love.
Beats Solo 4 — Restricted Version Sandy Liang is offered to buy from apple.com within the US, UK, and Japan beginning right this moment for $199.99 (US), and a restricted amount might be out there in-store on the Sandy Liang flagship retailer in New York Metropolis, in addition to the Apple SoHo retailer starting March sixth. In celebration of the launch, the Sandy Liang retailer may also be internet hosting a photograph sales space expertise from March sixth till March 9.
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