Regardless of the launch of the redesigned Apple Watch Collection 10, Apple’s wearable gross sales declined by a whopping 19% in 2024. The general smartwatch shipments additionally fell by 7% within the yr.
Though gross sales declined, Apple remained the highest participant within the smartwatch market in 2024, beating Samsung and Xiaomi.
Apple Watch gross sales fell massive time in 2024
Apple has completed nicely in retaining its primary spot within the smartwatch house over time regardless of robust competitors. Nevertheless, its market share has seen a gradual decline in current occasions. In 2023, the Apple Watch accounted for 25% of world smartphone shipments, which fell to 22% in 2024, claims Counterpoint.
General, Apple’s YoY Apple Watch gross sales fell by 19%. That is regardless of the corporate giving the Apple Watch its greatest redesign since launch, with the Apple Watch Collection 10 packing a slimmer design and greater show. But, this was not sufficient to spice up Apple’s smartwatch gross sales.
Photograph: Counterpoint Analysis
“The most important driver of the decline was North America, the place the absence of the Extremely 3 and minimal characteristic upgrades within the S10 lineup led customers to carry again purchases. Moreover, patent disputes restricted shipments within the first half of the yr. The slowdown of the prevailing Apple Watch SE lineup and the dearth of recent SE fashions additionally contributed to the decline,” stated Counterpoint’s Senior Analysis Analyst, Anshika Jain.
Huawei and Xiaomi benefited most from declining Apple Watch gross sales
Huawei capitalized on Apple’s loss and noticed its shipments rise by 35%. Samsung’s smartwatch shipments elevated by 3%, led by the launch of the Galaxy Watch 7, together with the $199 Galaxy Watch FE, and Galaxy Watch Extremely.
Nevertheless, the most important winner of the yr was Xiaomi, whose smartwatch shipments surged by a formidable 135%. This additionally helped it break into the highest 5 for the primary time.
In 2024, smartwatch shipments in China outpaced these in India and North America for the primary time, marking a major shift out there.
For 2025, Counterpoint expects smartwatch gross sales to extend by a single-digit share.