Greater than 100 worldwide journalists assembled in Hannover, Germany yesterday to study Hannover Messe 2025, which is roughly six weeks away. Greater than 130,000 attendees and 4,000 exhibitors are anticipated on the 2025 occasion. Dr. Jochen Köckler, the Chairperson of the Managing Board, Deutsche Messe AG, Hannover, defined that Hannover Messe is waiting for supply options and competitiveness for producers throughout the globe.
“For each firm all over the world, the target is to be aggressive,” he mentioned. It’s innovation that enables all firms to compete. Köckler additionally inspired producers to not put all of their proverbial eggs into one basket, however to, “ensure you have totally different markets that you simply promote into.” He emphasised that that is what a horizontal commerce truthful like Hannover Messe helps producers with. When manufacturing prices must be decreased — whereas persevering with to construct glorious merchandise — Köckler mentioned that Hannover Messe’s annual gathering is the place for firms to come back and discover these improvements.
A couple of years in the past, Köckler mentioned all of them puzzled if commerce gala’s would even live on for much longer. However folks nonetheless need to discover options in particular person, and Hannover Messe is flourishing as soon as once more. He mentioned that this 12 months’s truthful will concentrate on three areas:
- AI and business — that is rising at “a panoramic velocity.” Whereas he famous that AI is just not a product, it’s a know-how that can be utilized to make sure that any firm can change into extra environment friendly in its manufacturing.
- Sensible manufacturing and manufacturing — an rising variety of exhibitors are concerned right here, with the concept the customer can obtain higher automation options. Digitalization in manufacturing operations will proceed to develop every year, Köckler mentioned.
- Hydrogen — some 500 exhibitors are targeted on this subject, and the “hockey stick” of hydrogen utilization and utility has not but gone via the roof. However, when taking a look at environment friendly industrial manufacturing, we have to guarantee crops have storage once we don’t have sunny or windy days. There will likely be extra discussions sooner or later about sustainability and methods to deal with the planet higher, Köckler mentioned. Hydrogen can play a task in electrification and storage right here.
Köckler additionally famous the Utility Park exhibition space, the place exhibitors show how trendy robotics options can increase effectivity in manufacturing. For instance, robots can optimize laser welding or make battery cell manufacturing extra environment friendly and sustainable. “Firms get beneficial insights right here towards optimizing their manufacturing processes — with the goal of producing quicker, extra exactly, and in a extra resource-saving method,” he mentioned.
A highlight on Canada
This 12 months’s accomplice nation is Canada. Whereas the nation featured 83 exhibitors at Hannover Messe in 2024, they’re anticipating greater than 225 Canadian exhibitors this 12 months as a accomplice nation — together with greater than 1,000 Canadians in attendance.

Left to proper, Evelyne Coulombe, Chargée d’affaires, Embassy of Canada to Germany; Jayson Myers, CEO, Subsequent Technology Manufacturing Canada (NGen); Christina Bilyk, Government Lead, Canada at Hannover Messe 2025, Authorities of Canada.
Talking of Canada, the winner of Deutsche Messe’s annual Robotics Award (which honors robot-based automation and logistics options) was, coincidentally, a Canadian firm. The successful venture, MARI AARS, is an AI-driven robotics platform for quick and code-free programming. That is made doable by superior 3D scanning, computerized robotic path era, and an intuitive graphical flowchart interface that eliminates the necessity for coding and CAD recordsdata. As well as, the MARI platform consists of options that compensate for deviations, making certain a constant stage of high quality.
“With its autonomous path planning, MARI solves one of many largest challenges of high-mix manufacturing, specifically fixed reprogramming and setup. This opens up new alternatives — particularly for small and medium-sized firms — that can even assist to counteract the scarcity of expert staff,” mentioned Dr. Annika Raatz from Leibniz College, a member of the jury, because the award was given out immediately.
Editor’s Observe: This text was syndicated from The Robotic Report’s sibling website Design World.
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