Aecape makes use of AI to ship a completely automated, customizable therapeutic massage expertise for personalised wellness and restoration. | Supply: Aescape
Aescape Inc., which has developed therapeutic massage robots utilizing synthetic intelligence, this week stated it has raised $83 million in strategic funding. The startup stated it plans to make use of its funding, which now totals $128 million, to scale operations, develop into new markets, and develop its partnerships with world manufacturers.
“Our first six months available in the market centered on launching with strategic companions and introducing absolutely autonomous robotic therapeutic massage to customers, driving each excessive utilization and repeat utilization charges,” said Eric Litman, founder and CEO of Aescape. “With contemporary capital, we’re doubling down on these targets, catapulting development for each our enterprise and our companions as we develop into hospitality, skilled sports activities, health, and mainstream markets.”
Based in 2017, Aescape claimed that it’s delivering “the world’s first absolutely automated, customizable therapeutic massage expertise for personalised wellness and restoration.” The New York-based firm‘s group contains alumni from Amazon, Apple, FitBit, MakerBot, Peleton, Tonal, Uber, and MakerBot, and extra.
Robotic therapeutic massage makes use of customized finish effectors, attire
Aescape stated its Aertable makes use of sensors and AI to map, perceive, and adapt to every physique’s distinctive contours and areas of rigidity. The system captures 1.2 million distinctive knowledge factors concerning the physique’s muscle construction to create a customized therapeutic massage expertise, based on the corporate.
The therapeutic massage is carried out by Aerpoints, heated finish effectors hooked up to a robotic arm which are designed to duplicate the seven contact strategies of a talented therapist. The particular person receiving the therapeutic massage can cease or personalize the therapeutic massage utilizing Aerview.
In the course of the therapeutic massage, clients don the Aerware customized attire. In keeping with Aescape, the clothes helps the robotic’s depth sensors higher see the physique.
Aescape companions with Equinox
Aescape final yr launched its business service with Equinox, a luxurious dwelling model, at choose places in New York Metropolis. The corporate stated it has skilled robust demand, excessive engagement, and a spike in memberships.
“Aescape instantly resonated with our members, providing a personal, efficient, and extremely personalised therapeutic massage expertise – on their time,” stated James Gu, Sr., director of spa at Equinox. “This partnership displays our dedication to having probably the most superior restoration options accessible, and we’re excited to deliver it to extra places throughout the nation.”
Equinox is increasing the partnership to 60 places nationwide.
Since debuting with Equinox, Aescape has introduced partnerships with business leaders in hospitality, company wellness, luxurious actual property, {and professional} sports activities. They embrace choose 4 Seasons Inns and Resorts, Marriott, and Ritz-Carlton properties all through North America.
Funding to help scaling
Valor Fairness Companions, an early investor in Tesla and SpaceX, led Aescape’s newest funding spherical. Present traders, together with Alumni Ventures, and NBA champion and All-Star Kevin Love, additionally participated within the spherical.
“Aescape has seen outstanding traction in simply six months since launch,” stated Jonathan Shulkin, accomplice and co-president at Valor Fairness Companions. “Their AI-driven method is unlocking new potentialities in data-informed, personalised care, driving income for companions whereas delivering precision-tailored experiences. Eric and his group are creating a wholly new class of robotics-powered wellness, and we’re delighted to proceed to accomplice of their development.”
To help its subsequent part, Aescape has added 5 gross sales leads and appointed Kimberly Miller as chief advertising and marketing officer (CMO). She brings over 20 years expertise in scaling high-growth organizations, beforehand serving as world CMO of Native Devices and The Economist Group.
In her new position, Miller will oversee product advertising and marketing, communications, inventive, buyer acquisition, and efficiency advertising and marketing to drive Aescape’s growth.
The corporate has additionally appointed Eswar Priyadarshan as senior vice chairman of engineering. He beforehand held management roles at Apple and Adobe and efficiently led m-Qube and Quattro Wi-fi by acquisitions by Versign and Apple, respectively.
Aescape stated Priyadarshan will oversee its engineering and technical operations, driving innovation and scalability throughout product, design and operations.
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