Look and Google Cloud introduced a strategic partnership on February 26 to convey the facility of generative AI (Gen AI) to tens of millions of Look-enabled smartphones worldwide. By means of this collaboration, Look will leverage Google’s AI fashions to develop consumer-facing AI functions designed to boost and enrich consumer experiences on smartphone lock screens and ambient TV screens.
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AI-powered sensible lock display screen experiences
Look delivers AI-powered sensible lock display screen experiences and at present powers greater than 450 million Android-based smartphones worldwide. The corporate has an lively consumer base of greater than 300 million throughout India, Indonesia, Japan, the USA, and different nations.
The corporate says it’s constructing the subsequent technology of Look, aiming to remodel each consumer’s lock display screen into the middle of their digital expertise by integrating information, sports activities, video games, leisure, vogue, and procuring with generative AI to create a “private web” for the consumer.
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AI-Pushed Commerce
Look will utilise Google Cloud’s Gemini AI capabilities and Imagen’s picture technology capabilities through Vertex AI to create content material and energy its experiences. One of many first experiences is an immersive, Gen AI-enabled commerce characteristic for the lock display screen.
This characteristic permits customers to add a single picture (selfie or add from gallery), which is then analyzed to deduce their pursuits and preferences. Customers can then use gen AI to generate personalised photos that place them in related contexts, remodeling their lock display screen wallpapers. As customers visualize themselves with varied merchandise, they’ll make real-time buy selections seamlessly from their lock screens, the corporate defined.
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“We need to be the world’s largest client tech platform, reaching a billion screens by 2028, and our partnership with Google Cloud is vital,” stated Naveen Tewari, Founder and CEO of InMobi and Look. “Our mixed data, AI capabilities, and experience uniquely place Look to ship the subsequent stage of AI-driven experiences for smartphone customers, supported by viable enterprise fashions equivalent to commerce and promoting.”
Thomas Kurian, CEO of Google Cloud added, “Generative AI applied sciences have the facility to remodel experiences for individuals world wide, and cellphones are a key touchpoint. Look can now harness Google Cloud’s cutting-edge gen AI applied sciences to develop groundbreaking functions throughout commerce, content material, and extra that can unlock new potentialities for purchasers.”
Look AI
Look additionally introduced that additionally it is making ready to launch ‘Look AI,’ a Gen AI-powered platform designed to ship immersive discovery experiences on each smartphone lock screens and TV ambient screens. The platform will first be launched within the US.
